ABOUT RW VISION PARTNERS
From engineering roots to global sales leadership.
RW Vision Partners brings together technical understanding, executive judgment and hands-on execution - shaped by a career in machine vision, industrial automation and international sales leadership.
THE FOUNDER’S JOURNEY
Experience earned through responsibility.
Robert Werny’s career began with hands-on technical training and a degree in electrical engineering. That foundation shaped a practical understanding of how complex technologies create value - and why commercial success depends on translating them into clear customer outcomes.
After entering industrial technology sales in 1997, he joined ISRA VISION in 1999. His career progressed from global key account management through EMEA sales and business unit leadership to Vice President Global Sales.
With every step came broader responsibility: for strategic customers, international teams, markets, organizational development and profitable growth. Today, that experience is the foundation of RW Vision Partners.
EXECUTIVE TRACK RECORD
Responsibility at scale.
A career shaped by sustained responsibility in complex, international industrial markets.
27 YEARS
AT ISRA VISION
€ 120M
GLOBAL REVENUE RESPONSIBILITY
60
EMPLOYEES WORLDWIDE
4
PROGRESSIVE INTERNATIONAL ROLES
LEADERSHIP JOURNEY
From the customer frontline to global leadership.
Each step broadened the perspective - from strategic accounts and regional sales to worldwide business leadership and entrepreneurship.
1999
Global Key Account Manager Volkswagen Group
ISRA VISION GmbH
Global responsibility for the Volkswagen Group and complex machine-vision solutions in automotive manufacturing.
2005
Head of Sales Business Unit Automotive EMEA
ISRA VISION AG
Leadership of automotive sales across EMEA, combining market development, customer strategy and team responsibility.
2011
Business Unit Manager Automotive
ISRA VISION AG
Worldwide commercial and organizational responsibility for the Automotive Business Unit.
2020
Vice President Global Sales Smart Factory Automation
ISRA VISION GmbH, Part of Atlas Copco
Global sales leadership with €120M revenue responsibility, 60 employees and ownership of strategy, forecasting and key-account development.
2026
Founder
RW VISION PARTNERS
Executive advisory and hands-on support for technology companies pursuing growth, transformation and stronger commercial performance.
LEADERSHIP PRINCIPLES
Leadership grounded in clarity, ownership and trust.
These principles have shaped every leadership role - and define how RW Vision Partners works with leaders, teams and businesses today.
01
Clarity before complexity.
Complex situations become manageable when the real challenge, the right priorities and the next decisions are made visible.
02
Ownership drives execution.
Strategies only create value when responsibilities are clear, decisions are made and teams are empowered to act.
03
Trust sustains growth.
Lasting performance is built by aligning customers, people and processes—without sacrificing credibility for short-term results.
LET’S MOVE FORWARD
Let’s turn strategic clarity into sustainable growth.
Focused executive experience for the next stage of your growth journey.